Meet Jewells

International Speaker, Author, Mentor, Joy Advocate, Novice Surfer, Dog Whisperer

Be brilliant now with Julie-Anne Black

My Story

Hi, I'm Julie-Anne Black, my friends call me Jewells and you can too. 

I'm here to help you get crystal clear on your dreams and your mission so you can be bold, brave and brilliant to make them your reality.

If you're anything like me, you have a BIG dream to make a massive difference in the world. You've achieved some great success, but you've always felt there was more to it. You've probably been getting the metaphysical tap on the shoulder telling you to get a wriggle on and sort some things out - the stuff you think is holding you back. 

Life is good, but you feel as though there's still something unresolved, unanswered, unfulfilled and you're at a point in your life and career where you're keen to explore it. You've noticed that you've been in Groundhog Day recently and your zest for life is duller than usual.

I knew this script verbatim. It was my story. I'd arrived at a point in my life where I knew some shit stories still plagued me. I was bored with them and somewhat desperate to move on once and for all. 

Like you, I've always been a go-getter and given 100% to whatever I'm passionate about. Because of this attitude, I've achieved many cool things that I'm super proud of. But there were times I was crippled by self-doubt, second-guessed my ideas and never truly felt like I had any influence.

Julie-Anne Black Top TV Producer

Having spent 15 years as an accomplished TV and events Producer - a Production Manager for the Sydney 2000 Olympic Games opening and closing ceremonies, the opening of Crown Casino in Melbourne, New Years Eve Celebrations in Sydney. I've also produced some of Australia's favourite TV shows including Who Wants To Be Millionaire, The Price Is Right, The Red Carpet special for the Logies, The Ray Martin Show, PC4U and many more. In 2002 I produced the highest rating TV show on Australian television for the year "Test Australia - The National IQ Test" To me this proved success meant very little when I could still be such a bully to myself. 

It wasn't just me either. It seemed to be the norm for high-achieving creatives. After years digging into this topic, it became evident that people on this type of mission used their inner bully as fuel, the driving force to be more, do more, have more and to never settle.

This constant need to hustle is ace in theory but totally exhausting in reality. Plus it's the leading factor to cause burn-out. I've seen so many bright stars standing in the shadows of their potential wishing, waiting and hoping for their time to be brilliant now.

"It's so much harder to be brilliant when you're telling yourself you're ordinary."

What started as a very personal quest to learn to be kinder to myself has led me to be able to invite others to do the same. For well over a decade now, I've studied human behaviour in depth, spent a shit-ton of money on my education and in the process gained many certificates in different modalities. 

My research has taken me all around the world to lead dynamic training programs that inspire thousands to be brilliant now in life and business. As a result, I've given keynote addresses on stages in New York, Los Angeles, Las Vegas, Dubai, Brazil, Papua New Guinea, Bali and Australia. What stands out is communication is a system it's not accidental. As long as you follow the steps you too can change your inner game, master your mind and be brilliant now.

JA on set TPIR
JA on set Olympics
Mentoring helps you exceed your expectations of what is possible for your to achieve. Let Julie-Anne Black show you how.
Julie-Anne Black Be Brilliant Now-7451

My Passion

I’m totally devoted to living a life that causes me to lead as an example of what's possible. I'm now in charge of producing a future that I absolutely love. Every day I’m inspired to create the spectacular with passion, fun, playfulness, and an abundance of love.

My life has been a rich tapestry of chaos and perfection. Through all the obstacles, heartache, tantrums and gifts poorly wrapped – I’ve also laughed so hard my cheeks hurt, run the race of my life, wept tears of joy, loved with my whole heart and given everything I’ve got. My relationships have blossomed and I am so very grateful to finally be able to say I love me.


It just keeps getting better. The more I have self-mastery, the easier adversity is to face when it comes knocking. I’m motivated by the spectacular and passionate about captivating, educating and inspiring others to be bold, brave and brilliant. 

Surfing, cooking, yoga, sharing ideas, travelling, collaborating, entertaining, photography, making TV and films, and putting on inspirational events all make me ooze with excitement. I love smiling and laughing and my infectious enthusiasm for all things brilliant.

I'm deeply devoted to assisting people to have results based transformation. Helping you produce, write, direct edit and star in your own brilliant life is an honour I cherish with my whole heart.

Are you ready to be brilliant now?

Box Office Success Stories

Carmen Garcia Be Brilliant Now
Phenomenal Entrepreneur

Having a barometer in Jewells to help me stop and celebrate the wins has meant the world to me as it helps me see progress and momentum. I am many steps forward from where we started not that long ago. I feel positive about where I'm heading and what I need to do. Jewells I think you are awesome. I'm so happy you came into my life. 🙂 x 

Fiona is one of our brilliant clients. Are you a creative entrepreneurs or emerging leaders ready to produce your best.
Emerging Leader

Thank you SO, SO, SO MUCH for everything you have done for me, put up with and worked through with me. I’ve been trying to get this stuff sorted for the better part of 10 years and just never really found the right person. I knew right from the moment I met you that you were it.  I don’t think I have ever felt this light before in my life. I don’t feel so panicked and chaotic in my head and being which is an amazing relief that I am just not able to put into words. The very fact that I’ve attracted two of my largest paying clients to me in the time we have worked together is pure testimony to the work we’ve done. I just cannot thank you enough. xxx

Mission Statement